Our services

Our Services

We know that entering a new market or getting to that next stage in your growth can be difficult, costly and time consuming. We know this because we have the experience...

Is the market ready for my solution?
Is my solution ready for the market?
Who are my competitors?
What does the market look like?
Is my pricing relevant for that market?
Is my sales strategy right for the market I am entering?
How do I find local Partners to work with?
How do I attract Resellers?
How do I keep those Resellers?
What should my Partner Program look like?

If some of these questions sound familiar and you are struggling to find an answer or just want an experienced set of hands to advise, VARChannels can help with your Go-To-Market strategy and deployment

Although there are always some similarities, different markets work in different ways. With a combined total of over 70 years experience, our Team has the market intelligence and expertise on hand to help you with faster deployment time & reducing costs associated with market delivery, both of which are key to market traction and profitability

Here at VARChannels we offer a full or partial tailored solution to best meet your market entry and channel growth requirements from analysis and strategy to Partner Programs and full Channel recruitment

Market Analysis

Without understanding the market you want to enter, it will be difficult to succeed. Each territory has its unique nuances so it is important to know what they are and how best to address them.

VARChannels offers bespoke market intelligence relevant to the solutions or services that you offer so that you can deploy the correct and relevant sales & marketing strategies.

From Partner segmentation to End User categorisation and adoption models, we significantly reduce the time it takes you to launch into a new market.

Competitive Landscape

Market and competitor insights need to be based on facts and detailed analysis. You could be missing out on key opportunities to differentiate your self against your competitors.

The Team at VARChannels have worked with Distribution & Reseller channels for over 30 years. With that experience comes reliable data from long term relationships that will benefit your organisation.

We specialise but are not limited to the ever changing technology sector and as such our understanding of the Vendors that occupy this ecosystem is, in our opinion, second to none.

Partner Recruitment

Working with the right partners is a key requirement for success. Too many companies fail in the initial Partner recruitment and development process due to lack of knowledge, key deliverables and follow ups.

Time is precious, so working with the right Partners is key to a successful Channel model. VARChannels can assist with Partner selection & recruitment to ensure that you time is spent only with those who fit your criteria.

The VARChannels Team will help you define the KPIs that fit your business and the targets to want to achieve.

Sales & Marketing Services

Our Team have worked in the IT & Cyber Security Sectors for a combined total of over 70 years! This gives us a unique and in-depth view of how Vendors should use their marketing spend to attract, engage and retain quality Channel Partners.

From Partner Programs to Events, we can help you deliver what is needed to gain traction and recruit the rights Partners.

Full In-Country Representation

With our full in-country representation service you will have a dedicated resource that works full or part-time (As you wish) to act as your ‘Feet on the Street’ in the market you are entering.

The dedicated resource will work for VARChannels but to the outside market, will represent your company.

Working in this way you will lower overall costs associated with Staffing and entering new markets, give you the flexibility of faster growth and speed of change.

VARChannels are also able to offer Technical representation when required

Staffing Solutions

Hiring and retaining good people is key to a successful business. However, hiring and retaining good people can be difficult.

Here at VARChannels we focus on what we know, hiring great Sales Teams. From VP Sales through to SDRs, we work closely with you to understand what you look for in someone, what is important. Is it experience, personality or a good fit for the company culture? You tell us and we will find you the right people for the roles.

Get in touch and let us help you.